Our Agricultural Journey
Fresh Link International Ltd was formed in 2025 by a strategic partnership with over 30 years of combined experience in agri-business production and logistics. Fresh Link International ensures an end-to-end cold chain solution from farm to market. Fresh Link International is dedicated to connecting African farmers and agribusinesses with global markets, ensuring the delivery of high-quality produce.
Our values are Integrity and Transparency. Our focus is on Quality and Traceability of our products. Our aim is to have a sustainable business that prioritizes the Environment and empowering the Communities we work with.
Fresh Link International Ltd is a Vertically Integrated Cold Chain Partnership
Fresh Link International Ltd is a UK-registered partnership uniting three African and international agribusinesses under a vertically integrated cold chain value system for fresh fruit and vegetables exported mainly from Zimbabwe and South Africa to the United Kingdom, European Union, Middle East and Asian markets. This strategic partnership connects production, logistics, and market engagement under one coordinated supply chain, ensuring product quality, traceability, and market efficiency from farm to shelf.
We are a wholey owned cold chain connecting African agribusinesses with global markets. We prioritise Food Safety, Quality Assurance and Traceability. The welfare of our staff, local communities and the environment is equally important to us. We engage and support the livelihoods of many farmers and communities we work with in our out-grower farmers network. We provide employment, education, skills and leadership training to the youth, including young women and mothers. They are the backbone of many communities. The youth are the future custodians of our earth and environment.
Innovative and Sustainable Supply Chain &
Import and Export Solutions
01
Cold Chain
Our cold chain technology ensures freshness from farm to market. It is sustained by our community connections, good business practices and protecting the environment.
02
Traceability
Our accessible and Certified supply chain and technology upholds high standards of traceability and automated record keeping. This means fresh produce is visibly and safety produced, packaged, stored and transported to our customers.
03
Efficiency
Fresh Link International Clients expect exceptional service. Operational efficiency is maximized through strategic supply chain management and strong Partnerships. Produce reaches the market on schedule, with food safety and quality is maintained.
04
Food Safety and Quality Guarantees and Control
Sustainable farming practices, quality reassurance and audits, plus rigorous quality control measures guarantee top standard produce. Our Cold Chain production processes and logistics structures are of the highest standards and our global certification and reference numbers are available upon request.
05
Our Communities and Environment
The backbone of our business and brand is Our Communities, we love them! These are:
1, The People who work for us.
2. The local Communities we impact, and
3. Our Customers
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Through sustainable farming and education programs, we are able to look after the natural environment that surrounds us, including a harmonized, cooperative environment with our local communities. We provide local employment; promote tree planting programs; education supplies for children; skills and leadership training for the youth and women
